Online Courses & Course Creation: the People & Vocabulary
Ads just happen! The moment you start looking for an online course to take, or for information about teaching a course online, your social media feeds will be full of ads about online courses. The language they use can be a bit difficult to understand, so here is an overview to help you navigate the industry.
A course creator is an instructor. They have specific expertise to pass along and they prepare a course structure and materials on that topic to sell online. They might teach the course live once every 3 to 6 months, or they might prepare it as a self-study to be accessed by their students at their own pace. You’ve certainly seen ads for the most popular of these courses about “how to buy investment property” or “how I cracked the code to become a successful Amazon seller.”
There are also lots of niche course creators who dominate a specific area or industry. There are courses taught by copywriters, by cuddle coaches, by reiki masters and sales professionals. You’ll see ads for their courses everywhere.
Course Consultants or Curriculum Consultants
Of course, becoming a successful course creator is more easily said than done. It’s difficult to translate the idea for a course into a product students can follow and implement. Course consultants, also known as curriculum consultants, work with course creators to structure their courses. Generally speaking, they have a tried and true format and even forms, templates and modules available for their clients to use as they work through the process of building a course.
In following the advice of these consultants, course creators learn rules about highlighting key take-away points, reinforcing those points and creating learning activities that let their students put the key points into action. Video segments, the clients learn, should never be longer than 3-5 minutes. Power point presentations should be limited to three slides of three points each.
For the most part, all the courses that have been created under the guidance of a specific course/curriculum consultant all look alike regardless of the actual topic of the course. They give their students a model to follow.
Many course consultants come from the corporate training industry where they worked with material from companies to create learning and professional development opportunities for employees. Others are teachers or professors who honed their craft translating in-person teaching and learning into online experiences with digital tools made available to K12 schools and institutes of higher learning.
Course Delivery Platform
This one is easy! Edusity it a course delivery platform. Course creators or instructors upload their course modules to our site and our tools help them manage how students interact with the material while providing business and management support with administration and finances. Our main concern is insuring that our instructors are qualified to teach their subjects. That means they have the appropriate degrees, licenses, or proven professional experience required to be a true subject matter expert.