Markus Dietz Manages Disruption with His Own Training Business
Markus Dietz knows what disruption looks like. The Switzerland-based Business English trainer saw the language school industry undergo massive disruption during the first pandemic lockdown. This is why he decided to create his own language training platform with a focus on corporate and individual customers wanting to improve and perfect their English for business communications.
In Markus’ view, the sector has yet to settle down.
“When the pandemic started, I was working for a language school that was already preparing for change because the owners were ready to retire,” Markus remembered. “We were just finishing up a few contracts when, suddenly, everything had to stop.”
What followed was a year of uncertainty as various models of online, hybrid and face-to-face lessons were tried out and accepted or dismissed based on individual student acceptance.
“There are many, many situations where moving online is completely acceptable to everyone,” Markus said in a recent online interview. “But there are other situations where there is a need for nuance and precision that can only be managed in a face-to-face lesson.”
Markus’ point emphasizes that students are not just learning a new language when they undertake lessons, but they are learning an entire culture where reactions, gestures, speaking cadence or speed and volume all reflect degrees of successful communication.
The audience for language training is vast and diverse. Around the world powerful brands like Berlitz, the Goethe Institute and Inlingua compete with smaller independent schools with long histories in their cities and towns. Corporate and government contracts to ensure a bilingual and versatile workforce are open for bids, but there is also huge demand among individuals who want to pursue language learning. With skilled foreign workers, foreign students and international business people on the move to countries that have no immigration or settlement infrastructure, the need for language training at various levels and with diverse purposes in mind has only increased in recent decades.
For language trainers working for traditional language schools, pandemic disruptions loomed even more seriously. In Western Europe most language trainers work on a freelance basis and even Universities hire them on a contract adjunct basis. When the pandemic lockdown hit the industry, many freelance language trainers had no access to unemployment or other social benefits that protected salaried workers. Fly-by-night international online tutoring services appeared out of nowhere and employed many desperate language trainers. After months of work, many of these trainers found themselves disconnected and owed back salary. This was especially true to trainers who found work with Chinese online schools when legislative changes shut down the hiring of international staff.
Markus decided to take another route. He decided to work with Edusity to create https://md-trainings.com/, his own language training platform. His focus is on corporate and individual customers who are improving and perfecting their English for business communications.
“My goal is to develop my own training programs and to offer them to companies whose employees need very specific language skills. I am taking my time and working very strategically to find models that work for each individual student,” Markus said.
Readers of Edusity’s blog will be able to follow Markus as he sets up his programs and invites potential students to test the programs he creates. Are you interested in working with Markus as one of his student-testers? If you’re a professional looking to perfect your business English, reach out to Markus at email@example.com