Edusity Learns to Fight SPAM
Edusity is all about learning. That means, our own team tries to create a learning culture to work in. Recently, the international Edusity team has been learning or reviewing how to comply with Canada’s Anti-Spam Legislation (CASL).
The most important feature of the legislation is this:
“If your business or organization sends commercial electronic messages (CEMs), such as emails promoting a product or service, you must comply with CASL's requirements to: obtain consent, provide identification information, and include an unsubscribe mechanism in each message,” says the Government of Canada.
What does it mean to obtain the consent of the recipient? For the most part, you must show that you have permission to send the message to each individual.
For the purposes of compliance, there are two kinds of consent. Express consent and implied consent.
Express consent means that the recipient has agreed to receive a CEM by taking proactive action to indicate their consent. There are a number of ways to do this:
- Sign up for updates or newsletters on the website.
- Checking a consent box on a pop-up about another matter such as scheduling a callback or asking for support.
- Obtaining a subscription through another content asset like a blog or social media channel.
Implied consent means you have an existing business relationship and communicate via email for other purposes already.
What we can do & are doing
At Edusity we have a consent opt-in statement and check the box every time we communicate with a customer or potential client.
Here’s how that works:
Pop-Up for a callback? The form will include a check box saying “From time-to-time Edusity would like to send you news, updates, and special offers. Please check the box to indicate your consent to receive these communications. You can unsubscribe at any time.”
Sign up for a demo? We’ll include an offer to subscribe to our newsletter.
Sign up for a course? You’ll have an opportunity to “Sign up for special offers.”
Sign up to teach a course? You’ll have an opportunity to sign up for our instructors’ tips and updates.
What you can’t do under this legislation:
You can’t send a message asking for consent to send CEMs. That message is also considered to be a CEM under CASL
The good news:
Once express consent is obtained you can send CEMs until the recipient tells you to stop.
Fighting SPAM is one-way companies can show they are staffed by good people who behave according to sound business ethics.
Click here to take a quiz the Government of Canada created to help everyone understand the legislation.
Are you interested in learning more about business ethics and international legislation to work smoothly with other countries?
Send us an email to talk about what you’d like to learn. We promise not to SPAM you!